BRAND EXPERIENCE

Pepsi NOLA Eats Fest

PEPSI NOLA EATS FEST

Less than a year of launching, the Local Eats Deserve Pepsi platform hit the road for its first consumer-facing experiential activation in New Orleans for Super Bowl LIX.

By leaning into New Orleans’ rich culinary heritage and culture, a 2-day food festival attracted over 10,000 new fans.

  • Drive food salience & grow local restaurant share for Pepsi in challenger market during a highly visible and cultural moment

  • Community Ties

    Pitched and won new business with Morrow Hospitality, including a robust marketing deal that included content, influencer support and brand activation

    Sales & Marketing Integration

    Developed commercial program to activate existing business and win new accounts in Louisiana market

    National Food Talent

    Led negotiations for Action Bronson as the national campaign ambassador

    • B2B Marketing Plans

    • Commercial Strategy

    • Integrated Communications Plan

    • Experiential Design

    • Partnerships & Negotiations

    • 10K Attendees over 2-day experience

    • 4.9B Earned Impressions & 37 Placements, including People Magazine round-up, Sports Illustrated and AdWeek

    • Local restaurant share increased by +2.12 points vs. the previous year

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