BRAND EXPERIENCE
Pepsi NOLA Eats Fest
PEPSI NOLA EATS FEST
Less than a year of launching, the Local Eats Deserve Pepsi platform hit the road for its first consumer-facing experiential activation in New Orleans for Super Bowl LIX.
By leaning into New Orleans’ rich culinary heritage and culture, a 2-day food festival attracted over 10,000 new fans.
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Drive food salience & grow local restaurant share for Pepsi in challenger market during a highly visible and cultural moment
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Community Ties
Pitched and won new business with Morrow Hospitality, including a robust marketing deal that included content, influencer support and brand activation
Sales & Marketing Integration
Developed commercial program to activate existing business and win new accounts in Louisiana market
National Food Talent
Led negotiations for Action Bronson as the national campaign ambassador
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B2B Marketing Plans
Commercial Strategy
Integrated Communications Plan
Experiential Design
Partnerships & Negotiations
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10K Attendees over 2-day experience
4.9B Earned Impressions & 37 Placements, including People Magazine round-up, Sports Illustrated and AdWeek
Local restaurant share increased by +2.12 points vs. the previous year
