INTEGRATED MARKETING CAMPAIGN
a taste with royals
a taste with royals
Pepsi Dig In partnered with MGM Resorts International for year 3 of Restaurant Royalty Residency, a chance for five chefs to feature a signature dish for 4-weeks each.
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Drive traffic to key properties at MGM Resorts International, leveraging culinary experiences + localized storytelling
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Resonant Storytelling
Delivered episodic series to highlight the humanity behind being a restaurant owner and each signature dish with Pepsi at the forefront
Creator-First
Partnered with local content creators as the host to drive local pride & engagement
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Integrated Communications Plan
On-Premise Experience & Digital Media Buy
Organic Social Content
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1.5B Earned Impressions, 106 Placements
33% Video Completion Rate on YouTube vs. (+2% vs. Benchmark)
+10% increase in Restaurant Revenue
Chef Brittney Stikxz Williams shares the background of her signature dish, her Jamaican roots, and the power of a shared meal in NYC
