BRAND EXPERIENCE

PEPSI PHILLY EATS FEST

PEPSI PHILLY EATS FEST

Following the success of the Pepsi NOLA Eats Fest, the next stop on the national food tour was the City of Brotherly Love aka Philadelphia.

Ahead of a Philadelphia Eagles home game, Pepsi activated a day filled with food, football, music and top-tier flavor that only Pepsi could deliver.

  • Drive food salience & grow local restaurant share for Pepsi in priority market

  • Hyper-Local Media Planning

    Developed hyper-local media plan including high impact out of home, radio, geo-targeted social, and local influencer content

    Sales & Marketing Integration

    Developed commercial program to activate existing business and win new accounts in Louisiana market

    Partnership Integration

    Activated a high-play environment leveraging PepsiCo’s partnership with the Philadelphia Eagles, known as the Eagles Fan Zone

    Consumer 1P Data Capture

    Integrated technology at key consumer touchpoints to capture qualified 1PD

    • B2B Marketing Plans

    • Commercial Strategy

    • Integrated Communications Plan

    • Experiential Design

    • Data & Tech Integration

    • 5.3K Attendees

    • 1.2B Earned Impressions

    • Local restaurant share increased by +0.5 points vs. the previous year

    • 100% NPS Score among restaurant operators

    • 84% New to Merchant Rate & +$1.5MM revenue on DoorDash

    • 1.3K data profiles captured

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Pepsi NOLA Eats Fest