BRAND EXPERIENCE
Strength of a Woman Summit
Strength of a Woman Summit
The Strength of a Woman Summit arrived in its founder’s hometown - New York City - with a goal to activate a purposeful and star-studded agenda. As the title sponsor, Pepsi needed to execute an integrated marketing plan to build equity across food & music.
This was a showcase of NYC’s local restaurant scene and the playmakers that keep it going.
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Build brand equity among Millennial women attending major cultural partnership between Mary J. Blige and Pepsi ™
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Create a mediable experience to drive trial of priority SKU, Pepsi Wild Cherry, among strategic target
Establish relationships with local restaurateurs and content creators to build awareness and equity among Millennial foodies
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The Pepsi Dig In Village
Pop-up of 6 NYC, women-owned restaurants.Partnership with The Brooklyn Mavens
Developed partnership with local content creators, The Brooklyn Mavens, on custom content and promotion of our presencePanel Integration with Pinky Cole
Integrated long-time partner, customer and ambassador, Pinky Cole, into Summit stage with discussion focused on entrepreneurship -
The experience generated strong product trial, consumer engagement and platform awareness.
2.3 Billion Earned Impressions & 97 Story Placements with resonant placements in Blavity, Yahoo, and Billboard
2.3K Pepsi samples distributed
$15K revenue generated for local restaurant partners
