INTEGRATED MARKETING CAMPAIGN
Pepsi Dig In x MGM Resorts X 2 Chainz
Pepsi Dig In x MGM Resorts X 2 Chainz
A custom takeover of Mandalay Bay’s Libertine Social and Luxor’s Public House for a 20-week restaurant residency, featuring 6 chefs from across the country, including 2 Chainz as the campaign ambassador.
-
Drive positive earned media to promote MGM Resorts’ DEI initiatives in collaboration with PepsiCo via Pepsi Dig In
-
Merge hip-hop & food cultures to build awareness for platform and partnership with MGM Resorts International
Highlight up and coming restaurant owners/chefs to prove brand’s cultural intelligence
Build integrated communications plan, including content, influencers and earned media to drive national awareness and restaurant traffic
-
Integrated Communication Strategy
Developed comms strategy including earned, paid and organic social media to build a story around 5 iconic Black restaurateurs, their journeys to fame, and the inspiration behind their signature dishes
Content Creative Direction
Led briefing and content production for an episodic social content series featuring short and long-form assets
Talent Negotiations
Royalty, Vegas, Restaurants and Pepsi? 2 Chainz was the only choice to insert this custom partnership in cultural conversation. Led negotiations across Pepsi, Def Jam/UMG and artist management
-
1B earned impressions within the first week of launch
7-year renewal of MGM Resorts exclusivity contract
