PRODUCT INNOVATION
Pepsi Zero Sugar REFORMULATION
Pepsi Zero Sugar REFORMULATION
Consumer preferences were shifting across the liquid refreshment beverages category towards zero sugar, but Pepsi Zero Sugar (PZS) was not advantaged against the main competition’s option.
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Relaunch Pepsi Zero Sugar to drive a taste advantage within the cola category
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Partner with key cross-functional stakeholders (R&D, Finance, Insights, Sales, Design, Legal, and Supply Chain) to develop distinct, compelling Zero Sugar Cola platform
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Updated Zero Sugar formula
Sell-In Story & Materials
Package Design
Financial Modeling
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The new formula has driven consistent share growth since its launch in 2023
+0.3pts of share growth per period
100% distribution in Foodservice
